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External advertising: attracting the attention of passers -by

  • July 30, 2018

Recently, without outdoor advertising, it is extremely difficult to bring the necessary information to the target audience. If the numerous advertising information on the Internet still reaches some part of the consumers, then advertising in newspapers generally reaches the units that still read them.

The outdoor advertising installed in the right place will unobtrusively introduce the potential consumer to the advantages of contacting a particular company or the advantages of a certain product.

How does this work?

Specialists of the advertising agency carefully think over the design makt. Given the large amount of outdoor advertising, it is very important to ensure that the specific design, attracting the attention of drivers and passers -by, does not annoy them. This will create a favorable image of a company advertising its products.

Memorization of outdoor advertising occurs involuntarily. Passing at least twice a day past a banner or other advertising structure, each involuntarily remembers its content. As a result, the information is “postponed” somewhere far in memory, and at the time of choice of goods, the brand that was depicted on outdoor advertising is preferred.

Only an advertising function?

Modern outer advertising is not always located exclusively with the aim of advertising the services of a particular company or its products manufactured. Very often placed on the outside the sign, the signs are more of an informational nature than an advertising. Focusing on them, you can find a specific office. So, if the volumetric letters or a standard sign have a backlight, you can find the right address quickly enough even in the dark.

Is the backlight of volumetric letters and signs available?

Many refuse to illuminate, as they believe that its presence is not in the best way to affect the amount of costs. In fact, modern LED systems are characterized by a fairly low level of energy consumption, which reduces the amount of the account for electricity. Moreover, volumetric letters with backlight:

can work at a negative temperature;

Safe;

differ in high mechanical strength. This significantly improves the operational characteristics of each volumetric letter and design as a whole;

There can be different colors: multi -colored LEDs are purchased for volumetric letters;

differ in a long service life. If high -quality material is selected for the manufacture of volumetric letters and the installation is made according to all the rules, the mounted design can last up to ten years in permanent operation mode.

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